The world, as we now know, has taken a quantum leap towards a trajectory entirely different in terms of the status quo and modus operandi of all sectors of the global and national economies. As different countries of the world bear the brunt of the havoc wreaked by the Covid-19 pandemic, it is important to recognize the fact that necessity will no doubt, birth invention and innovation in how all sectors that make up world economies operate.
With a new global reality, no sector is spared, in the scourge, including the critical real Estate sector. Real Estate companies are affected in lots of ways as the fear of the pandemic still sends chills down the spines of prospective customers and causes a sharp decline in sales and turnover rates. Even more, safety precautions like social distancing and all may seem to scare people away from wanting to inspect properties and exposing them to risk of contracting the coronavirus. How then can real Estate Companies stay afloat even amidst the uncertainties?
One sure way is to sustain brand presence and awareness through the media (TV, Radio, and the Internet). We are in an era where businesses and commercial activities are utilizing the full potentials of the media in reaching out to a large, heterogeneous and diversified audience with very little cost but with greater effects. The Real estate business cannot be left out in this digital craze which is likely going to be around for a long time.
The Real estate and indeed the property market still remains lucrative with effective utilization of the power of the media through adverts, promotions and branding which reaches thousands of people at a time at the comfort of their homes. The need to quick adapt to the unplanned change occasioned by the pandemic cannot be overstated.
In addition, the new mantra now is “online”. As businesses go digital, online marketing is the way-to-go and many real estate companies are yet to fully explore online marketing, as this would not only bridge the gap of social distancing, but would also create room for a wider community of buyers or renters. It is apt to also have the technical know-how, through trainings online on how to harness the power of media marketing to make huge profit.
One defining factor of today’s business world, is “media ambiance”. A number of real estate companies are ignoring the massive impact of Tv/radio, the media is believed to be “All Powerful’, as it gives the public, what to think and talk about. It elicits priority, relevance, credibility, importance of a particular product, service or information. Just recently a beauty service provider, credited her success story, to media publicity. It is highly pivotal, especially at this dire time, to take complete hold of the media, to “sell your market”, boast company image, and win the trust of prospects.
Another step up the ladder, is having an awesome functional website, today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. Even when renting a property, many Google Map the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property, indeed, virtual tour, is a relevant strata of the compartment, take them round your property, from the comfort of their home. Make it easy for users to access all these, it is also key to ensure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. When people see the comprehensive top-notch information on the property, they are impressed at first glance, their heart been won, then they may proceed to the other things involved.
In addition, make your website mobile friendly, study has shown that 80% of Internet users use their mobile devices for online activity. An inclusive flap to that, would be ensuring activeness on social media handles. Staying in business for the real estate industry, in this covid-era, is a deliberate digitalized effort.
